How does building back links help with content marketing?

The recent Google algorithm changes have pushed content led link-building and content marketing services to be uppermost in the mind of anyone working in SEO. Google penalties and poor back-linking strategies can cost companies big online.

The only way to increase your web presence and boost your search rankings is through natural content production.

Unique services designed just for you

As part of our content marketing services we have developed a number of unique services designed to take the content that we create for you and showcase it to relevant publications, bloggers and social media enthusiasts.

How do we do this?

Online Press Release Services:

ePR, or electronic PR, is one of the key elements to successful Search Engine Optimisation (SEO) and social media promotion. Some distribution services online are poor. We know all about these, which is why we only use the very best newswires to distribute client content.

Not only does ePR provide a real opportunity to promote your brand, product or services, it is also one of the few ways to generate a high level of quality natural inbound links to your site and mass social coverage, too.

We deliver a full service ePR solution for our clients with SEO and social at its core. We know our service works, which is why we regularly generate National PR coverage for our clients in publications such as: The Observer, The Daily Mail, The Times andВ The Daily Express, as well as countless other high traffic and reputable websites.

Key Features to ePR Service:

  • В Full service PR management – concept, writing, distribution and reporting
  • В All press releases are optimised for search engines
  • В Generate high level inbound links from popular websites
  • В Generate mass publicity for your brand or service
  • В Influence the media on particular topics and standpoints
  • В Full statistical reports to gauge return on investment

Blogger Outreach

We have quality outreach partnerships with bloggers and websites in all verticals where we can place unique content for you. This isn’t the spun copy of the pre-panda and pre-penguin era but good, top quality content that is read and shared online. It is a process that generates the good quality links ALL websites want. Find out more about our blogger outreach  proposal.

Content Promotion:

We use a number of inhouse and external tools to generate more exposure for the content that we generate for you. We are proven at increasing inbound links to your website’s content pages, increasing the deep-link structure of your website and, essentially, increasing your website’s appeal to search engines.

The services outlined above can be tailored to your requirements and are available individually; however we find that when combined together they generate significant search and social results.