Using a content agency

Bed time …. bloggers are a valuable commodity for content marketing, PR and SEO success Learn why everyone from politicians to PRs, brands to business people, are so keen to get into bed with bloggers these days. If you work in online marketing, social media, SEO or PR, then you cannot have failed to notice…

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How does building back links help with content marketing?

Bed time …. bloggers are a valuable commodity for content marketing, PR and SEO success Learn why everyone from politicians to PRs, brands to business people, are so keen to get into bed with bloggers these days. If you work in online marketing, social media, SEO or PR, then you cannot have failed to notice…

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What is blogger outreach and how will it help your website?

Bed time …. bloggers are a valuable commodity for content marketing, PR and SEO success Learn why everyone from politicians to PRs, brands to business people, are so keen to get into bed with bloggers these days. If you work in online marketing, social media, SEO or PR, then you cannot have failed to notice…

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Getting to know us SEO experts

Content marketing vs link building, what’s best for SEO?

Many techniques are being used and advertised lately as ways of boosting a website’s SEO. While most strategies do actually give results, this article aims to compare the pros and cons of two of the most popular content marketing and link building.

Search engines such as Google, the most used these days, base their ranking on many and different factors. Content marketing is based on creating quality, original and branded content for your website, as well as for offsite distribution.

Meanwhile link building is more about publishing your relevant keyword not only on your site, but also spreading it around the wide world of the Internet.

Both strategies work and have proved their results in terms of SEO.

Here is a clear comparison between these two popular SEO and marketing strategies: 

Price: Most of the time, paying writers is cheaper than paying bloggers for posting your links. Writers can often also provide better quality content than bloggers, which will be tailored to your site; so you have much to gain with content marketing in this sense. Contact us now.

Share-ability: The key to get your SEO content shared is to write linkable content. Next time you are going to publish content (either in your site or in someone else’s blog), ask yourself: is this worth sharing? If the answer is no, then change the topic, the perspective or the style until you consider it to be relevant and engaging.

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